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    Thursday
    Feb282013

    Huffington Post- "For an Interesting Conversation, Try Arlen Schumer"

    Dr. Hendrie Weisinger

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    For an Interesting Conversation, Try Arlen Schumer

    Posted: 02/28/2013 1:46 pm

     

    It was around 5 P.M. and I was in the mood for some Chinese food so I immediately remembered one of the most valuable lessons my father ever taught me: "When you eat Chinese, make sure your dinner companion is interesting. That way, when the food comes, you get the person to talk a lot and you get to eat the extra spare rib. Always remember, the more you get the person to talk, the more food you can eat. Of course, you have to make sure the person is interesting, otherwise you will get indigestion!"

    So now I needed to find someone who could provide me with interesting conversation and had passion for his thoughts. There are dozens of studies that show "being interesting" is a crucial factor for attracting others to you and one of the key factors that maintains an interpersonal relationship. Nobody likes a boring person, so you would be wise to continually develop your interests -- reading and taking a new class would be a good start.

    It didn't take me long to ring up my good friend, Arlen Schumer and suggest we meet at our local Chinese favorite. Arlen is an award-winning comic book-style illustrator and a recognized expert on American popular culture. I planted the seed by telling him, "I want to hear about your auteur theory of comics."

    Ten minutes later, I was sitting across from Arlen and we were ordering our dinner. He skipped soup. I didn't. Then some chicken satay and spring rolls. As soon as it was placed on the table, my strategy started. "So Arlen, tell me about your auteur theory of comics. " I've heard this many times but always find it interesting and educational to hear Arlen explain how the comic artist, like a film director, is truly the auteur of a comic book story. It is the artist, according to Arlen, who brings to our eyes the words of the script. "Give five different artists, the comic story and you will get five different visuals. It is the artist who brings it to life." That's how he put it as I took the last spring roll and eyed the last piece of satay. Arlen related his auteur theory to the great comic artist, Jack Kirby, who he believed did not get the credit or finances he deserved for his work in Marvel comics. To his credit, Arlen has been a major force in bringing to public awareness how Kirby, and comic artists in general, are not given their due, creatively or financially. Just as I was stuffed on his auteur theory of comics, our next dish arrived: Sesame chicken with brown rice.

    Got to keep Arlen talking so I switched to another topic. A hallmark of an interesting person and good conversationalist is being able to discuss multiple subjects. Try this exercise -- make a list of how many topics you can converse on and bring up a few when you encounter a "new person" to see if your interests match.

    Who doesn't love The Twilight Zone? I still watch the reruns. Since Arlen is the country's leading Twilight Zone expert, I knew I could slow down my eating pace. First, though, I asked him a bunch of questions: What is the origin of the show's music theme? Who are the five greatest stars to be in a Twilight Zone? What was Rod Serling like? What are the five best episodes? With each mouthful, Arlen would give me the inside scoop of this great show and many Rod Serling "back stories." I've heard Arlen lecture on The Twilight Zone and popular culture -- totally fascinating.

    I was getting a little full but when the ginger beef was placed on our table, I still wanted more than my share, so I brought up one of our common interests: Superman. Arlen is one of the great comic historians and my father was the story editor of Superman for 30 years, so Superman always makes for great conversation. Naturally, I let Arlen carry the ball by having him tell me stories about my father. I've heard it all before but Arlen is a great story-teller and it is fun to hear him speak about my dad and the artists and writers who worked for him. Of course, he pointed out to me that my father was the auteur of Superman comics.

    By this time I had eaten enough so it was time to wrap it up. That's what I told the waiter to do with the ginger beef -- it would be a good snack when I watched a Soprano rerun later in the evening. In good conscience I did make sure we split the check evenly.
    Driving home I felt satisfied -- a great meal with stimulating conversation provided by not only a good friend, but a very interesting one too!

    Your take-out: Develop your interests, share them with others and your relationships will be more enjoyable and lasting.

    For those who want to learn more about Interesting Arlen, read some of his interesting work, or hear one of his interesting lectures, go to his interesting website. http://www.arlenschumer.com

    Thursday
    Feb282013

    Les Grands Vins de Colette Gets a Sophisticated Brand Vision and Strategy from Heat

    Les Grands Vins de Colette Gets a Sophisticated Brand Vision and Strategy from Heat

    Les Grands Vins de Colette Gets a Sophisticated Brand Vision and Strategy from Heat

    February 24, 2013  |  by Senay Gokcen 18
    Les Grands Vins de ColetteHeat recently collaborated with California wine company "Les Grands Vins de Colette" to create a passionate brand story for the company's first offering.

    San Francisco based creative agency entered into an enthusiastic, yet strategic, partnership with the winemaker to conceive and deliver a strong, resonant, and complete brand experience.

    "We did this project for trade, which I think says volumes," commented John Elder, President of Heat. "While we are used to working on higher-profile projects for much bigger companies, we are very passionate about wine and opportunities where we are liberated creatively. We jumped at the chance to develop a brand like this one from the ground up. It was an unique collaboration to uncover stories about Claire-Marie's amazing grandmother and then translate those stories into a brand that was true to the winemakers and the wine."

    Among many other things, that process of collaboration and discovery revealed that Claire-Marie's Vietnamese grandmother actually adopted the name Colette out of reverence for the French writer. The name of both the company and the wine is thus an homage to the grandmother. Evocatively diverse elements of Colette and the Laidley's lives are reflected in the intricate design of the Chardonnay's bottle and label.

    Through an intricate illustration by artist Dennis Auth, the label of the new Chardonnay employs an ornate bramble of grape bunches, vines, and leaves to frame and highlight a variety of evocative icons, each corresponding to a significant element in the lives of Colette and the Laidleys. An old-style book, pen and inkwell, for example, refer to the admired writer and her influence on the grandmother. An elegant pocketwatch reveals the time to be 9:12, representing the Laidley's wedding anniversary of September 12. Mahjong tiles, a cycle rickshaw, and lotus flowers reflect elements of Colette's life in Vietnam, while a Labrador dog, lavender flowers, and olives reveal elements of the Laidley's life in California.

    "At the same time that they are discovering the taste of this brand new wine, we wanted people to discover something of the story behind the wine," said Nicole Berger, Art Director at Heat and on the Colette project. "There is a limited amount of space on the label to convey such a rich history in words, so we employed iconic images from that history to intrigue wine drinkers into a deeper experiential connection with this new vintage."


    Read more: Les Grands Vins de Colette Gets a Sophisticated Brand Vision and Strategy from Heat - Dexigner http://www.dexigner.com/news/26294#ixzz2MDOxktNy

    Friday
    Feb152013

    Val Bochkov's "New World Money" Hollywood Edition video

    Friday
    Jul202012

    Illustrator fights back against Marvel Comics

    Illustrator fights back against Marvel Comics

    Arlen Schumer wants everyone to know that Stan Lee didn't create comic superheroes alone

     

     

    Monday
    Jun182012

    Arlen Schumer at ICON

    Arlen, with Simpsons creator, Matt Groening.Illustrator Arlen Schumer takes his comic book style illustrations very seriously. Here he is, as his alter-ego, at the ICON (Illustration Conference) in Providence, RI. Arlen IS a superhero in the world of illustration.